From haircuts to fashion to travel inspiration, TV series shape more of our reality than we realize.

In The Influence of Series on Our Behaviors, Léwis Verdun explores this cultural phenomenon through a sharp, fast-paced analysis. In this article, we expand on a related theme: how series subtly shape individual and collective behaviors.

From Fiction to Reality: How Series Shape Us

TV series are no longer just entertainment. Through streaming and binge-watching, they’ve become powerful cultural tools that affect our preferences, habits, and beliefs.

Key mechanisms include:

  • Priming effect – exposure to certain ideas or visuals can subtly change our decisions.

  • Parasocial relationships – emotional bonds formed with fictional characters can influence our real-life moods and choices.

  • Cultivation theory – prolonged exposure to fictional worlds can shape our understanding of reality.

Series and Consumer Behavior

Shows like Stranger Things, Emily in Paris, and Squid Game have sparked fashion trends, product crazes, and even tourist booms.

  • Tourism surges at filming locations.

  • Merchandise and fashion linked to characters.

  • Food trends influenced by screen exposure.

This influence extends across generations thanks to global streaming platforms and social media.

Societal and Psychological Impacts

Series affect our views on justice, mental health, relationships, and success.

They raise awareness—but also propagate stereotypes, create unrealistic expectations, and glamorize harmful behaviors like violence or addiction.

Binge-watching, too, has side effects: sleep disruption, decreased focus, and emotional fatigue.

A Global Cultural Language

Streaming has built a shared global culture, where people in different countries react to the same show in real time.

Series become cultural reference points, influencing speech, humor, and even political views.

The Crown, for example, reshaped global perception of the British monarchy.

Reclaiming Control Over What We Watch

To watch consciously:

  • Ask: why am I drawn to this show?

  • Notice behavior changes after viewing.

  • Discuss critically with others.

  • Mix genres to broaden perspectives.

A Must-Read in 5 Minutes

The Influence of Series on Our Behaviors is your fast, powerful guide to understanding how fiction influences reality.

Read it now on Five Minutes!