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Have influencers replaced experts ?
eBook [ePub]
Résumé
In this incisive mini‑book, Five Minutes publishing house shines a light on a phenomenon that is reshaping our relationship with information : the ascent of influencers. The author dissects key figures of the influencer economy, reveals the psychological mechanisms that explain why a content creator may be heard more than a seasoned researcher, and recounts the excesses seen in health and politics.
Drawing on around thirty recent sources, the book argues that content creators have not replaced experts but compel professionals to reinvent the way they spread knowledge. Readers will learn that 55 % of adults use social networks for health advice, why only 15 % of respondents trust influencers, and how doctors are investing in TikTok to popularise science.
Written in a clear, rigorous style inspired by the Harvard Business Review, the text alternates between data, concrete examples and nuanced analysis. It calls for a balanced coexistence between expertise and popularity and invites readers to sharpen their critical thinking when faced with viral content. Step into the conversation and discover how to navigate the new landscape of influence.
Drawing on around thirty recent sources, the book argues that content creators have not replaced experts but compel professionals to reinvent the way they spread knowledge. Readers will learn that 55 % of adults use social networks for health advice, why only 15 % of respondents trust influencers, and how doctors are investing in TikTok to popularise science.
Written in a clear, rigorous style inspired by the Harvard Business Review, the text alternates between data, concrete examples and nuanced analysis. It calls for a balanced coexistence between expertise and popularity and invites readers to sharpen their critical thinking when faced with viral content. Step into the conversation and discover how to navigate the new landscape of influence.
Auteur
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Léwis Verdun (auteur)
Léwis Verdun est un auteur contemporain âgé d'une quarantaine d'années, reconnu pour ses capacités à rendre accessibles des sujets variés et complexes. Passionné par la transmission claire et concise du savoir, Léwis bénéficie d'un parcours riche et diversifié dans de nombreux domaines. Tout au long de sa carrière, il a su développer une méthode efficace permettant d’aborder de manière simple et captivante des concepts parfois compliqués. Aujourd'hui, au sein de la maison d'édition FIVE MINUTES, Léwis met à profit son savoir-faire éditorial et son expertise pédagogique, tout en s’aidant des outils les plus avancés en intelligence artificielle pour assister son processus créatif. Grâce à cette approche hybride et novatrice, il offre aux lecteurs des contenus pertinents, enrichissants et adaptés au rythme de vie contemporain.
Avis
Caractéristiques
Éditeur : Five Minutes Éditions
Collection : Échos du Quotidien
Publication : 12 décembre 2025
Intérieur : Noir & blanc
Support(s) : eBook [ePub]
Contenu(s) : ePub
Protection(s) : Marquage social (ePub)
Taille(s) : 128 ko (ePub)
Langue(s) : Anglais
Code(s) CLIL : 3645, 3711, 3770, 3891, 3849, 3116, 3311, 3407, 3835, 3870
EAN13 eBook [ePub] : 9791043408625
