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How to Set the Perfect Price for a Product ?
eBook [ePub]
Résumé
In a world where inflation, artificial intelligence and shifting consumer expectations disrupt markets, how can you set the perfect price without sacrificing your margins or reputation ? This mini‑book tackles that strategic question by drawing on the latest data and research (2024–2025). After reviewing classic models–cost‑based, competitor‑based and value‑based pricing–it exposes their limits and proposes alternatives. You will discover psychological techniques (skimming, penetration, promotions, tiers, subscriptions, bundling) and learn how to analyse demand elasticity to set the right level.
The second part explores dynamic pricing and the responsible use of AI. How can you reconcile revenue optimisation and fairness ? What lessons can be learned from the controversial Wendy’s case ? A complete chapter also outlines the emerging regulatory framework and transparency requirements. Each section offers concrete examples and operational advice.
This concise, clear and concrete book is a strategic tool for managers, entrepreneurs and students of business. It illustrates the added value of a balanced pricing policy capable of creating a positive customer experience while supporting profitability. Publisher : Five Minutes. Collection : BUSINESS ESSENTIEL. An indispensable guide for taking action now and transforming your approach to pricing.
The second part explores dynamic pricing and the responsible use of AI. How can you reconcile revenue optimisation and fairness ? What lessons can be learned from the controversial Wendy’s case ? A complete chapter also outlines the emerging regulatory framework and transparency requirements. Each section offers concrete examples and operational advice.
This concise, clear and concrete book is a strategic tool for managers, entrepreneurs and students of business. It illustrates the added value of a balanced pricing policy capable of creating a positive customer experience while supporting profitability. Publisher : Five Minutes. Collection : BUSINESS ESSENTIEL. An indispensable guide for taking action now and transforming your approach to pricing.
Auteur
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Léwis Verdun (auteur)
Léwis Verdun est un auteur contemporain âgé d'une quarantaine d'années, reconnu pour ses capacités à rendre accessibles des sujets variés et complexes. Passionné par la transmission claire et concise du savoir, Léwis bénéficie d'un parcours riche et diversifié dans de nombreux domaines. Tout au long de sa carrière, il a su développer une méthode efficace permettant d’aborder de manière simple et captivante des concepts parfois compliqués. Aujourd'hui, au sein de la maison d'édition FIVE MINUTES, Léwis met à profit son savoir-faire éditorial et son expertise pédagogique, tout en s’aidant des outils les plus avancés en intelligence artificielle pour assister son processus créatif. Grâce à cette approche hybride et novatrice, il offre aux lecteurs des contenus pertinents, enrichissants et adaptés au rythme de vie contemporain.
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Caractéristiques
Éditeur : Five Minutes Éditions
Collection : Business Essentiel
Publication : 24 août 2026
Intérieur : Noir & blanc
Support(s) : eBook [ePub]
Contenu(s) : ePub
Protection(s) : Marquage social (ePub)
Taille(s) : 165 ko (ePub)
Langue(s) : Anglais
Code(s) CLIL : 3308, 3309, 3310, 3311, 3313, 3314, 3323, 3325, 3328, 3330, 3332, 4283, 3650, 3837
EAN13 eBook [ePub] : 9791043417825
