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Consumer Psychology Explained Simply
eBook [ePub]
Résumé
This mini‑book, “Consumer Psychology Explained Simply, ” concisely and authoritatively explores the hidden forces that drive our purchases. Between cognitive biases, social media influence, new digital practices (generative AI, voice search, social commerce), behavioural trends (mobile payments, BNPL, omnichannel) and ethical concerns (sustainability, data protection), the book deciphers the rapid evolution of consumers in 2025. Younger generations favour authenticity, sustainability and mobile experiences, while older adults rediscover home‑cooking ; everyone demands greater transparency and responsible data management.
Through recent statistics and concrete examples, the author highlights the psychological levers that influence choices and proposes strategic avenues for brands. This reading is aimed at leaders, marketers and curious minds wishing to understand current changes and adapt their strategies. Dive into the world of tomorrow’s consumer and discover how to turn these insights into competitive advantage.
Through recent statistics and concrete examples, the author highlights the psychological levers that influence choices and proposes strategic avenues for brands. This reading is aimed at leaders, marketers and curious minds wishing to understand current changes and adapt their strategies. Dive into the world of tomorrow’s consumer and discover how to turn these insights into competitive advantage.
Auteur
Avis
Caractéristiques
Éditeur : Five Minutes Éditions
Collection : Business Essentiel
Publication : 17 octobre 2025
Intérieur : Noir & blanc
Support(s) : eBook [ePub]
Contenu(s) : ePub
Protection(s) : Marquage social (ePub)
Taille(s) : 153 ko (ePub)
Langue(s) : Anglais
Code(s) CLIL : 3308, 3309, 3310, 3311, 3313, 3314, 3323, 3325, 3328, 3330, 3332, 4283, 3650, 3837
EAN13 eBook [ePub] : 9791043404627
